I just read that Renault launched the Scala yesterday. Logical move, but not in India. Here is why. Renault (Renault-Nissan) launched the Micra, and it did not help the Nissan badge; sales were not sustainable. Couple of years later, Renault broke-off the Renault-Mahindra tie-up and went full-steam with popularizing the Renault brand and launched the Duster (a very intelligent move - something that hit the sweet spot) and (to my horror) the Pulse!
The Pulse is a badge-engineered Micra. I felt repulsed! Does Renault not respect the intelligence of the Indian consumer (to not read through this brand engineering gimmick)!?
The Pulse did no better than the Micra and now Renault launches the three-box version of the Pulse / Micra...the Scala!!!
Why!?
Everyone has been crying horse, "Renault-Nissan get your after-sales network up and running; your cars are good and we will buy them...provided we have the safety net of the knowledge that there is a service network to support the products."
Mr. Ghosn, the fact that a strong aftersales network is the magic to an automotive brand's success is no rocket science...
The Pulse is a badge-engineered Micra. I felt repulsed! Does Renault not respect the intelligence of the Indian consumer (to not read through this brand engineering gimmick)!?
The Pulse did no better than the Micra and now Renault launches the three-box version of the Pulse / Micra...the Scala!!!
Why!?
Everyone has been crying horse, "Renault-Nissan get your after-sales network up and running; your cars are good and we will buy them...provided we have the safety net of the knowledge that there is a service network to support the products."
Mr. Ghosn, the fact that a strong aftersales network is the magic to an automotive brand's success is no rocket science...
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5 comments:
September 16, 2012 at 4:17 AM
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September 23, 2012 at 5:09 PM
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