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Showing posts with label Nissan. Show all posts
Showing posts with label Nissan. Show all posts

Nissan NSC-2015

Nissan recently showcased its "auto-parking" car - the NSC-2015. This modified Leaf, with the help of electronic sensors, cameras, robotics and smartphone enabled commands, can drive and park "itself" after the driver has left the car.

Although nothing groundbreaking (others have been developing driverless prototypes too, for example Google driverless car, Volvo) the NSC-2015 yet again demonstrates that we are very close to having, not "driverless," but at least remotely controlled vehicles in, may be, 5 years from now. The car uses remote monitoring system that recognizes the surrounding environment through use of an all-around view camera and 4th generation (4G) mobile communications. After the driver leaves the car, it starts to park itself automatically , following the instructions given by smartphone. The vehicle looks for a vacant parking space while identifying its surroundings; once it detects an open parking space automated parking begins. The driver can also use smartphone commands to make the NSC-2015 vehicle leave the parking space and return to the place where he or she is. While parked, the car's security camera system automatically works with a camera installed in the vehicle. If the system detects suspicious behavior, the driver is alerted automatically by a report to his or her smartphone.

Imagine how convenient it would be to stand by the curb and parallel park you car in a tight spot using your smartphone, or instructing your phone to park the car in your garage everynight at 11 PM....

Renault...Focus!

I just read that Renault launched the Scala yesterday. Logical move, but not in India. Here is why. Renault (Renault-Nissan) launched the Micra, and it did not help the Nissan badge; sales were not sustainable. Couple of years later, Renault broke-off the Renault-Mahindra tie-up and went full-steam with popularizing the Renault brand and launched the Duster (a very intelligent move - something that hit the sweet spot) and (to my horror) the Pulse!

The Pulse is a badge-engineered Micra. I felt repulsed! Does Renault not respect the intelligence of the Indian consumer (to not read through this brand engineering gimmick)!?

The Pulse did no better than the Micra and now Renault launches the three-box version of the Pulse / Micra...the Scala!!!

Why!?

Everyone has been crying horse, "Renault-Nissan get your after-sales network up and running; your cars are good and we will buy them...provided we have the safety net of the knowledge that there is a service network to support the products."

Mr. Ghosn, the fact that a strong aftersales network is the magic to an automotive brand's success is no rocket science...

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